Starbucks has become notorious for their controversial designs, but they do not seem to care about offending anyone.
Fortune reports that the holiday cups are back, and Starbucks is bringing the same cup that brought them grief last year. The plain red cups that sported the Starbucks logo come back for the holiday season in November.
Last year, the company received negative feedback on those same cups, with some accusing them of waging war on Christianity because they removed snowflakes, ornaments, and trees from previous designs.
The Unity Cup During the Election
Starbucks likes to celebrate each season and even share their opinions with their cups. Per CBS, during the election season, Starbucks had their “Unity Cup.” Some say the company was trying to influence voters just one week before November 8th.
The Unity Cup was designed to show everyone together as one, and there were 100 people drawn together on the cup. However, some felt the cup was too Liberal and did not seem unifying at all. In fact, one person Tweeted to the company that their coffee should not taste as it comes with political brainwashing.
However, most people that were shown the cup during a CBS report were not offended by it, and they did not seem to care about the message delivered on the cups. Most agreed they did not see the cup going Democrat or Republican.
Why Starbucks Always Wins the Culture War
Every December the culture wars begin over Christmas and the religious as well as non-religious aspects of Christmas. No one ever complains about the festive cups at other coffee chains, and The Washington Post pointed out how Starbucks seems always to get the attention.
The company last year received plenty of attention over their lack of festivity on the cups. In fact, some posted YouTube videos telling consumers to go to Starbucks and say that their name was “Merry Christmas,” so that baristas were forced to write it on the cups.
Boycotts Improved Starbucks Business
While there were people all over social media encouraging customers to avoid Starbucks, it seems that the boycotting news made them more attractive. The company received more sales, and they were flooded with people ready to participate in the “Merry Christmas” requests.
Those who are offended by Starbucks cups are the same that often accuse rivals in politics of being too sensitive.
Starbucks has always featured non-denominational holiday symbols, like stars and snowmen. They have specifically done so not to take sides on Christmas, says The Washington Post.
Therefore, the red cup featuring no holiday symbols is their way of going completely neutral, even though others take it as Starbucks turning up the controversy.
The design for this year’s cup is a little improved from last. It is inspired by customers who drew on the plain red cups and shared them last year. It features birch trees, holiday lights, and a Santa.
Starbucks encouraged people to provide feedback, and they have multiple holiday cups that they are featuring in stores around the country.